Digital Transformation: How to improve customer experience

10 Sep,2019

Many organizations are gradually focusing on the importance of customer experience. These enterprises have been focusing on good customer experience by adopting leveraging technologies.

DIGITAL TRANSFORMATION

Take a closer look

See for yourself how our ERP and CRM Solutions help your business grow.

Learn More

Healthcare Product

See how preventive healthcare product can help to reduce your losses

Learn More

In this digital era, you need to develop a digital transformation strategy for your business model regardless of its size. Your path for digital transformation completes once you can adopt the right technology stack and have a customer experience (CX). 

Many organizations are gradually focusing on the importance of customer experience. These enterprises have been focusing on good customer experience by adopting leveraging technologies like Artificial Intelligence (AI) and Machine Learning (ML)! A business model will not be successful without having the right digital transformation process focusing the customer experience. 

Importance of customer experience

You can consider the customer experience as the pulse of your business and it is a key factor for success. The enterprises are more successful with having a proper customer management strategy focusing on CX. The industry leaders and experts are working on ideas to improve customer experience. While chalking out business strategies for your business you need to focus on customer experience and customer expectations at first place. In other words, your business decisions are incomplete without considering the aspects for customer experience, customer engagement or customer expectations. Let’s have a look at the reasons why you need to work on customer experience: 

  1. Customer Satisfaction: The motto of your business must be customer satisfaction, which will drive your business to the next level. It is all about how your customers feel about your product or solutions. Are your customers happy with your product or services? It is a key for your business transformation. The companies are set to grow if the customers are fully satisfied with the product or services. 
  2. Competition: In this competitive world, if you would like to stand out from the crowd then you need to focus on your customers. Your customers will help you in staying ahead of tough competition from your business competitors. 
  3. Create Brand & Trust: It is your customers those are your first brand ambassadors for your products and services. No matter how much you spend on the brand but it is not going to work for you if your customers are not with you. The customers can help you create the brand of your business. The customers' trust is the key factor behind the success of any brand in the market. 
  4. Business Growth: Your customers are the base of your business. You need to stabilize your business strategy and managing your customers. If you want to grow then you must have a strategy for better customer experience. 

You can’t ignore the importance of the customer experience and how any improvement in this will have a clear cut impact on your business. Your business starts growing once your customers are engaged and trust your products, solutions, and services. You can embark on improving customer engagement and customer experience to redefine your business.  

customer experience strategy

How to develop a customer experience strategy? 

You need to develop a customer experience strategy for your business. Your business needs your right judgment and adoption of right technologies to manage customers. The following are some of the important ways to develop customer experience: 

  1. Identify your ideal customer and their expectations: At first, you need to identify your customers. Customers’ base is the strongest foundation for any business. You can work on this aspect to redefine your business and customers associated with. Once you can identify your potential customers, then you can have different approaches to reach them to explain your solutions and services. The second important thing, you could focus on is to know the expectations of your customers. Meet the customers' expectations for better customer experience.
  2. Emotional connection with your customers: Once customers are attached to your product, services or solutions, they will drive your business next level. Many brand strategists focus on this aspect for better customer experience and business growth. Emotional connect is the core aspect of the success of any product or service in the market. You can focus this aspect to see how your customers would be associated with you emotionally. This will take your business to the next level for sure. 
  3. Customer Feedback: Customer feedback will help to improve your product, services, and solutions. Of late, you can get the customers to feedback in real-time. You need to have a team of professionals to work with you on the customer’s feedback to improve your business. Businesses with higher customer feedback are more successful. Your customers can only give the right view about the services or solutions and how this helped them. Based on the feedback you can design a better customer experience for your business.  
  4. Develop customer experience framework: You need to create a customer experience framework for better response rate and actionable insights. Work on the customers’ journey; identify the pattern of reaching out to you and your services. Right insight on customers will help you to make the right business decision. The frameworks must comprise of all the aspects like design, measure and respond to your customers. Understand end-to-end customer journeys.

Customer experience is the key factor for your business. You can have better customer engagement model for better customer experience. Based on the feedback, you need to change your strategy several times for faster and better results.  

digital transformation strategy consulting

How we helped our clients in achieving better customer experience?

Learnitude Technologies has been developing efficient software solutions for clients. We worked with various enterprises, companies and startups. Our solutions helped our clients in their digital transformation. We worked with clients in sectors like e-commerce, travel and healthcare. Here is a brief note about the experience in transforming our clients’ journey to achieve better customer experience.

  1. Customer experience in e-commerce: We have developed many e-commerce applications for clients. Our team designed overall architecture and navigation. While working on an e-commerce market place, we added a special feature – live currency rates. This feature helped the client to get much sales conversion on the portal. It helped the customers as well affiliate as partners of the site to use as per their requirement. Our team is good at creating devises UX strategy to communicate the objective of the website to its customers and clear UX/UI to highlight key actions and generate sales. We helped many business owners in e-commerce space to achieve higher customer experience. Our skilled developers and designed work passionately to make things working and helping companies to drive their business in this domain.  
  2. Customers Experience in Travel Domain: Travel is a big segment and we are proud to deliver efficient solutions to many leading travel companies. Our team helped these companies to again better customers’ experience, which ultimately reflected on their business model. In this segment, users are very keen about the products they are ordering and even they are very particular about their accommodations. We focused on the CX and provide their application a clean design so there won’t be ambiguities. Many services were provided in the application like VISA application, hotel booking, hospital appointment, etc., The application has a facility to arrange on-demand transport booking, lounge bookings and for generating invoices based on type of booking and send notifications to customers. The seamless navigation and designed helped the customers to unique feel about the application. The application is developed keeping the customer expectations in mind that helped the business to transform and evolve at a faster pace. In the travel domain, our solutions help our clients to achieve customer experience that propelled their business model too.
  3. Customer Experience in Healthcare: It is a big segment as the number of users of healthcare portal has been increasing significantly. We worked with many clients in the SEA and helped them get better customer experience. The business model of every client is different from one another. However, the main motto is the provide services to end customers with healthcare solutions. Our team has a strong understanding of the healthcare domain as our team successfully developed own healthcare product. Some of the solutions we have delivered like: preventive healthcare solutions, Fetal Maternal Monitoring Portal, Hospital Information System, Hospital Data & Insight, Doctor Appointment Platform and specific solutions for clinical sales.

 

Learnitude Technologies is also working with many enterprises in the South East Asia and developing software solutions. Our aim is to help the companies in their digital transformation solutions. We welcome your questions and comments at info@learntechx.com.

Please follow us on Facebook, Twitter & LinkedIn.

In this digital era, you need to develop a digital transformation strategy for your business model regardless of its size. Your path for digital transformation completes once you can adopt the right technology stack and have a customer experience (CX). 

Many organizations are gradually focusing on the importance of customer experience. These enterprises have been focusing on good customer experience by adopting leveraging technologies like Artificial Intelligence (AI) and Machine Learning (ML)! A business model will not be successful without having the right digital transformation process focusing the customer experience. 

Importance of customer experience

You can consider the customer experience as the pulse of your business and it is a key factor for success. The enterprises are more successful with having a proper customer management strategy focusing on CX. The industry leaders and experts are working on ideas to improve customer experience. While chalking out business strategies for your business you need to focus on customer experience and customer expectations at first place. In other words, your business decisions are incomplete without considering the aspects for customer experience, customer engagement or customer expectations. Let’s have a look at the reasons why you need to work on customer experience: 

  1. Customer Satisfaction: The motto of your business must be customer satisfaction, which will drive your business to the next level. It is all about how your customers feel about your product or solutions. Are your customers happy with your product or services? It is a key for your business transformation. The companies are set to grow if the customers are fully satisfied with the product or services. 
  2. Competition: In this competitive world, if you would like to stand out from the crowd then you need to focus on your customers. Your customers will help you in staying ahead of tough competition from your business competitors. 
  3. Create Brand & Trust: It is your customers those are your first brand ambassadors for your products and services. No matter how much you spend on the brand but it is not going to work for you if your customers are not with you. The customers can help you create the brand of your business. The customers' trust is the key factor behind the success of any brand in the market. 
  4. Business Growth: Your customers are the base of your business. You need to stabilize your business strategy and managing your customers. If you want to grow then you must have a strategy for better customer experience. 

You can’t ignore the importance of the customer experience and how any improvement in this will have a clear cut impact on your business. Your business starts growing once your customers are engaged and trust your products, solutions, and services. You can embark on improving customer engagement and customer experience to redefine your business.  

customer experience strategy

How to develop a customer experience strategy? 

You need to develop a customer experience strategy for your business. Your business needs your right judgment and adoption of right technologies to manage customers. The following are some of the important ways to develop customer experience: 

  1. Identify your ideal customer and their expectations: At first, you need to identify your customers. Customers’ base is the strongest foundation for any business. You can work on this aspect to redefine your business and customers associated with. Once you can identify your potential customers, then you can have different approaches to reach them to explain your solutions and services. The second important thing, you could focus on is to know the expectations of your customers. Meet the customers' expectations for better customer experience.
  2. Emotional connection with your customers: Once customers are attached to your product, services or solutions, they will drive your business next level. Many brand strategists focus on this aspect for better customer experience and business growth. Emotional connect is the core aspect of the success of any product or service in the market. You can focus this aspect to see how your customers would be associated with you emotionally. This will take your business to the next level for sure. 
  3. Customer Feedback: Customer feedback will help to improve your product, services, and solutions. Of late, you can get the customers to feedback in real-time. You need to have a team of professionals to work with you on the customer’s feedback to improve your business. Businesses with higher customer feedback are more successful. Your customers can only give the right view about the services or solutions and how this helped them. Based on the feedback you can design a better customer experience for your business.  
  4. Develop customer experience framework: You need to create a customer experience framework for better response rate and actionable insights. Work on the customers’ journey; identify the pattern of reaching out to you and your services. Right insight on customers will help you to make the right business decision. The frameworks must comprise of all the aspects like design, measure and respond to your customers. Understand end-to-end customer journeys.

Customer experience is the key factor for your business. You can have better customer engagement model for better customer experience. Based on the feedback, you need to change your strategy several times for faster and better results.  

digital transformation strategy consulting

How we helped our clients in achieving better customer experience?

Learnitude Technologies has been developing efficient software solutions for clients. We worked with various enterprises, companies and startups. Our solutions helped our clients in their digital transformation. We worked with clients in sectors like e-commerce, travel and healthcare. Here is a brief note about the experience in transforming our clients’ journey to achieve better customer experience.

  1. Customer experience in e-commerce: We have developed many e-commerce applications for clients. Our team designed overall architecture and navigation. While working on an e-commerce market place, we added a special feature – live currency rates. This feature helped the client to get much sales conversion on the portal. It helped the customers as well affiliate as partners of the site to use as per their requirement. Our team is good at creating devises UX strategy to communicate the objective of the website to its customers and clear UX/UI to highlight key actions and generate sales. We helped many business owners in e-commerce space to achieve higher customer experience. Our skilled developers and designed work passionately to make things working and helping companies to drive their business in this domain.  
  2. Customers Experience in Travel Domain: Travel is a big segment and we are proud to deliver efficient solutions to many leading travel companies. Our team helped these companies to again better customers’ experience, which ultimately reflected on their business model. In this segment, users are very keen about the products they are ordering and even they are very particular about their accommodations. We focused on the CX and provide their application a clean design so there won’t be ambiguities. Many services were provided in the application like VISA application, hotel booking, hospital appointment, etc., The application has a facility to arrange on-demand transport booking, lounge bookings and for generating invoices based on type of booking and send notifications to customers. The seamless navigation and designed helped the customers to unique feel about the application. The application is developed keeping the customer expectations in mind that helped the business to transform and evolve at a faster pace. In the travel domain, our solutions help our clients to achieve customer experience that propelled their business model too.
  3. Customer Experience in Healthcare: It is a big segment as the number of users of healthcare portal has been increasing significantly. We worked with many clients in the SEA and helped them get better customer experience. The business model of every client is different from one another. However, the main motto is the provide services to end customers with healthcare solutions. Our team has a strong understanding of the healthcare domain as our team successfully developed own healthcare product. Some of the solutions we have delivered like: preventive healthcare solutions, Fetal Maternal Monitoring Portal, Hospital Information System, Hospital Data & Insight, Doctor Appointment Platform and specific solutions for clinical sales.

 

Learnitude Technologies is also working with many enterprises in the South East Asia and developing software solutions. Our aim is to help the companies in their digital transformation solutions. We welcome your questions and comments at info@learntechx.com.

Please follow us on Facebook, Twitter & LinkedIn.

DIGITAL TRANSFORMATION

Take a closer look

See for yourself how our ERP and CRM Solutions help your business grow.

Learn More

Healthcare Product

See how preventive healthcare product can help to reduce your losses

Learn More