Building a Credible Website

30 Oct,2019

Website is the digital portrayal of your business. Branding is essential to drive the business and generate sales. Online branding starts with website, social media presence and other activities. Website is the best medium to showcase your services online to your customers and it represents brand value and capabilities.

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Website is the digital portrayal of your business. Branding is essential to drive the business and generate sales. Online branding starts with website, social media presence and other activities. Website is the best medium to showcase your services online to your customers and it represents brand value and capabilities.

In business perspective, website is the best medium to reach out to customers and serve them. Many businesses fail because of their poor online presence, implausibility or non appealing websites. One must pay attention to credibility, which is the core aspect to gain customers’ confidence, trust and guarding your reputation.

The business websites must win the confidence of the customers. Even a simple website should have many features that safeguard customers’ sensitive data and information. In the case of e-commerce business, website is everything - it drives the business, generates profit, serves customers and protects their data. These companies have been paying extra efforts to win customers’ trust.

Here the factors one must considered making credible website:

  1. Content is King: Content of your business website is decisive and it decides your future. One must take extreme care in putting relevant content on the website. Regardless of the business size and nature, business or corporate websites must have good content to win the trust of the readers or clients.  In terms of SEO, the best content will help the website to get higher ranking on SERP. Best quality content always gains first position on search engines thus driving huge traffic.
  2. Loading Speed: The speed of loading matters much for your business. Your customer might leave the site if it does take long time load. Business owners can take care of their website by checking the speed of websites by simply testing on free tools. It is also a big factor for your ranking in SEO. So, check out the reason for slow loading and work on it.  
  3. Visually appealing, Simple Design & Navigation:  A study by the University of Melbourne shows that “prettier websites gain trust”. Simple and easy navigation are must to win your customers. Users must not be finding difficult to access certain pages or information on the site. Breadcrumb is one of the features one must added for easy navigation.
  4. Blog Updates: You must update the blog section of your website. Your blog section gets highest visits and readers usually explore all the contents once they land on blog page. Best articles in blog sections gets higher traffic and that could lead to other and your team may be able convert the traffic into conversion. Best blogs not only drive traffic but these will exhibit you thoughts and expertise on domain knowledge.
  5. Contact Information: This is another factor that will help you to win the faith of customers and also help for better ranking. Customers trust your business upon finding the contact information and they could reach in the case of needing any assistance. In terms of SEO, you must have valid contact information. Business owners could use the feature of Google i.e. business.google.com. Get verified from Google for listing on the page.
  6. Trust Seals: There are many tools that will certify the credibility of your website. By implementing SSL on your domain you can win trust of the customers.  And, also putting the trust seals provided by the service providers authenticate your credibility. Being a business owner, one must consider this aspect to win the trust of users and clients.
  7. Testimonials: A company must have elite customers list those are the real ambassadors of the business. Your websites must have a section for testimonials from the clients. This will give confidence to visitors and readers. It will also speak about your business and customer support.
  8. Grammar & Presentation: Your presentation and error free content will have an impact on your customers and it could lead the decision in your favor. A simple mistake could also prove disaster for your business and you may lose a big contract because of this. Presentation is the key thing to win your customers.
  9. Advertisements: Lots of advertisements could distract your customers. Users visit the websites to get their desired information or services. Having lots of advertisement could be good for revenue from website. But, it will not work for the corporate websites. You might lose potential customers because of advertisement distraction. You need to check with experts to integrate advertisements on your websites so that these would not hamper you online sales.
  10. Unnecessary Requirement of collecting information: There many websites which collects unnecessary data of the users while accessing pages. Some of the sites collect personal data like email id and contact number through login or landing pages. Most of the users prefer to leave the page rather providing their personal data. Websites need to collect minimum data to process the request of the users. The bounce rate will be higher for the websites having such practices.

 There are many others factors to protect the credibility of your website. You need to focus on all the major as well as minor factors while building a credible website for your business.

If you need any sort of assistance in web development services, please do write to us at info@learntechx.com. Please do follow us on Facebook, Twitter & LinkedIn.

 

 

Website is the digital portrayal of your business. Branding is essential to drive the business and generate sales. Online branding starts with website, social media presence and other activities. Website is the best medium to showcase your services online to your customers and it represents brand value and capabilities.

In business perspective, website is the best medium to reach out to customers and serve them. Many businesses fail because of their poor online presence, implausibility or non appealing websites. One must pay attention to credibility, which is the core aspect to gain customers’ confidence, trust and guarding your reputation.

The business websites must win the confidence of the customers. Even a simple website should have many features that safeguard customers’ sensitive data and information. In the case of e-commerce business, website is everything - it drives the business, generates profit, serves customers and protects their data. These companies have been paying extra efforts to win customers’ trust.

Here the factors one must considered making credible website:

  1. Content is King: Content of your business website is decisive and it decides your future. One must take extreme care in putting relevant content on the website. Regardless of the business size and nature, business or corporate websites must have good content to win the trust of the readers or clients.  In terms of SEO, the best content will help the website to get higher ranking on SERP. Best quality content always gains first position on search engines thus driving huge traffic.
  2. Loading Speed: The speed of loading matters much for your business. Your customer might leave the site if it does take long time load. Business owners can take care of their website by checking the speed of websites by simply testing on free tools. It is also a big factor for your ranking in SEO. So, check out the reason for slow loading and work on it.  
  3. Visually appealing, Simple Design & Navigation:  A study by the University of Melbourne shows that “prettier websites gain trust”. Simple and easy navigation are must to win your customers. Users must not be finding difficult to access certain pages or information on the site. Breadcrumb is one of the features one must added for easy navigation.
  4. Blog Updates: You must update the blog section of your website. Your blog section gets highest visits and readers usually explore all the contents once they land on blog page. Best articles in blog sections gets higher traffic and that could lead to other and your team may be able convert the traffic into conversion. Best blogs not only drive traffic but these will exhibit you thoughts and expertise on domain knowledge.
  5. Contact Information: This is another factor that will help you to win the faith of customers and also help for better ranking. Customers trust your business upon finding the contact information and they could reach in the case of needing any assistance. In terms of SEO, you must have valid contact information. Business owners could use the feature of Google i.e. business.google.com. Get verified from Google for listing on the page.
  6. Trust Seals: There are many tools that will certify the credibility of your website. By implementing SSL on your domain you can win trust of the customers.  And, also putting the trust seals provided by the service providers authenticate your credibility. Being a business owner, one must consider this aspect to win the trust of users and clients.
  7. Testimonials: A company must have elite customers list those are the real ambassadors of the business. Your websites must have a section for testimonials from the clients. This will give confidence to visitors and readers. It will also speak about your business and customer support.
  8. Grammar & Presentation: Your presentation and error free content will have an impact on your customers and it could lead the decision in your favor. A simple mistake could also prove disaster for your business and you may lose a big contract because of this. Presentation is the key thing to win your customers.
  9. Advertisements: Lots of advertisements could distract your customers. Users visit the websites to get their desired information or services. Having lots of advertisement could be good for revenue from website. But, it will not work for the corporate websites. You might lose potential customers because of advertisement distraction. You need to check with experts to integrate advertisements on your websites so that these would not hamper you online sales.
  10. Unnecessary Requirement of collecting information: There many websites which collects unnecessary data of the users while accessing pages. Some of the sites collect personal data like email id and contact number through login or landing pages. Most of the users prefer to leave the page rather providing their personal data. Websites need to collect minimum data to process the request of the users. The bounce rate will be higher for the websites having such practices.

 There are many others factors to protect the credibility of your website. You need to focus on all the major as well as minor factors while building a credible website for your business.

If you need any sort of assistance in web development services, please do write to us at info@learntechx.com. Please do follow us on Facebook, Twitter & LinkedIn.

 

 

DIGITAL TRANSFORMATION

Take a closer look

See for yourself how our ERP and CRM Solutions help your business grow.

Learn More

Healthcare Product

See how preventive healthcare product can help to reduce your losses

Learn More