E-commerce sector has been one of the fastest growing sectors in India. The usage of smartphones and internet-enabled gadgets has pushed the e-commerce industry to its next level. E-commerce websites and mobile applications are playing a major role in defining the growth of the industry in India, which touched to $13.6 billion in 2014 from $4.4 billion in 2010.
According to a report released by the Associated Chambers of Commerce of India in January 2016, the E-Commerce sector in India is likely to reach $38 billion in 2016. Whereas, a study conducted by Deloitte and Confederation of Indian Industry (CII), the online retail sector is expected to touch $1 trillion by 2020. The report suggested that the GST bill will boost the sector by simplifying taxation and logistics. Online shopping in India has been increased significantly for three years. It is increased by 95 percent to 39 million in 2015 from 20 million in 2013.
Many companies have been onto the e-commerce industry and the e-commerce websites and mobile apps are among the popular medium of sale. When it comes to payments, cash on delivery is the first priority of most of the customers in India.
As per a report, the mobile internet spend in India has increased to 64 percent in 2015 from 54 percent in 2014. And, most of the orders are placed through mobile phones and tablets.