Loading ...

How to formulate best mobile app strategy for Southeast Asia?

Many companies are trying to tap the boundless opportunities in the Southeast Asian countries - Thailand, Malaysia, Vietnam, Indonesia, and the Philippines. The large and growing digital population have been providing new ways for marketing and brand promoting in Southeast Asia. In other words, there is a huge market for software companies to develop best mobile apps and provide better mobility solutions to various sectors in these countries.


The smartphone penetration in the region has boosted the e-commerce sectors. Currently, the mobile app market is booming and could provide growth opportunities for many companies.  As a result, both domestic and international companies have shifted their focus to the mobile app strategy for the promotion and marketing of their products.  This strategy is also helping to reach to target customers through their smartphones.


 According to a report, the region’s growth numbers that are even more impressive, with high double-digit growth in all segments. This growth has primarily been enabled in 2018 through the expansion of technological infrastructures that support Internet and mobile connections in Southeast Asia:


  • Internet penetration: 58%
  • Social media penetration: 55%
  • Mobile connectivity: 141%


ASEAN-6 digital population 2018


It is projected that the mobile advertisement expenditure in the Southeast Asian countries to touch USD $2.2 billion in 2021 to USD $860 million in 2017. The figures indicate that there is a huge business prospect and marketing opportunities for the companies in this region. The pace of the digital population in the countries could surpass the figures of developed countries in the next couple of years, as experts speculating.


When it comes to developing a marketing strategy in these countries, the mobile app strategy takes the center stage. This is the best strategy for marketing gurus and brand promoters to reach their target audience through mobile apps. The market is creating ample of opportunities as the digital scene is thriving and rife with action. But, certainly, the companies need to study the customers’ behavior prior to finalizing any mobile app strategy. The taste of the Southeast Asian customers is different from the western world so as the markets. 


It is noteworthy that one must include mobile app development, responsive and engaging websites in their digital strategy to reach their target customers. Mobile apps will help the companies to promote their brand and connect with their customers.


How to promote Mobile Apps?


Having a mobile app and engaging website or web application is not enough for increase client base. The companies must focus on the promotion of their mobile app and web apps on all digital platforms for the best customer engagement and ROI.  


1. AdWords App Extension


The mobile app promotion strategy must include Google AdWords feature. This will allow you to get right and targeted users to your mobile app. It is a part of SEM strategy that allows you to show your app’s link on Google search results. This will help to increase the number of downloads from the Play Store.  


2. App Store Optimization (ASO)


App Store Optimization (ASO) is the best way to optimize mobile apps on the app stores. In other words, it is exactly SEO (Search Engine Optimization) for the mobile app. The only difference is that the app will be optimized on the stores. One need to focus on – App name (is it unique?), Keywords (adding relevant keywords), Description & Release notes (there should be constant updates), and Screenshots & Videos (to help the users to know the look and feel of the app).  The users see the reviews and comments before installing, so the most important thing to get best positive reviews from the users.


3. Universal App Campaigns (UAC)


The search engine giant, Google launched the UAC two years back for the easy promotion of Android and iOS apps. Developers can create simple ads for the promotion of the mobile app on the UAC and the major feature for UAC is in-app engagement. Companies can use the campaign to reach their target audience without having any hassles.


4. In-App Advertising


The companies can count on the in-app advertising to promote their mobile apps in the Southeast region. The best thing about this strategy is that companies would be able to reach to their target users through other mobile apps.


5. Facebook App Install Ads


Facebook helps developers to reach to millions of app users through the advertising option. It is a  big environment for the companies to find their customers. One can create the app ads using the simple process on the Facebook and could reach to millions of users in a few days.  


6. Differed Mobile App Deep Links


 Differed mobile app deep linking is the best way to reach to potential customers. In the Southeast Asian countries, LINE has remained popular and an on-point advertising and brand communication strategy. The user on this platform will be automatically redirected to the App store to get it.


There are many other platforms could be useful for the companies to promote their mobile apps. Banking apps are getting a huge response these countries as the banks take the responsibilities to help the clients getting the app on their smartphones. And, bank people will stay connected with their customers through the app. Mobile-first Southeast Asian market is booming and it is the right time for the companies to include mobile app strategy in the brand promotion and business process.


For more information on mobile apps development, please reach us at info@learntechx.com , we would like to hear and discuss your business complications.