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10 must have SEO tips for Startups

Online presence matters for any business and your startup is not an exception. It is essential your startups get the global exposure and customers base. Getting listed on search engines and having a great visibility on the internet requires lots of hard work and consistent approach in that direction.


Marketing your startup on the search engines is a difficult task if you're not acquainted with white hat SEO techniques and latest SEO trends, which will give you better visibility as well as ranking. The tips listed in this article will help you to get good visibility on search engines like Google, Bing, Yahoo, etc. 


Website:


The website represents your brand when it comes to your online presence. It will speak about the services you are offering and your happy clientele and most importantly your ethos. Being a startup, you need to be very careful while presenting your services through online via your company website.


Take the suggestions from digital consultants and designers for the website development , which must be user and search engine friendly. Getting business online is a tough task; you need to keep update yourself with the latest updates from search engine giant – Google.


Here are 10 Tips to remember while developing an SEO friendly website:


  1. Coding: Clean coding is must in order to build a great and an SEO friendly website. Better code implementation will have fair chances of getting good rank in search engines. Make sure that you will use less code.  
  2. Indexing: You need to take this very seriously as an indexing website on the search engine is everything in terms of your global presence. Make sure that your website has the important files such as robots.txt and sitemap.xml before indexing on Google, through search console. You can submit an XML sitemap to the search engines and also for easy navigation for the users you can have a plain HTML sitemap. This will help the users to reach to specific pages they are looking for.
  3. Loading Speed: If your website failed to load within a specific time, you are going to lose your customers as well ranking on the search engines. In order to make the loading fast, you can use small images and design it properly with code. Customers would love the sites having high-speed loading and easy to browse. Google will penalise to low-speed websites.
  4. Accessibility: Try to avoid putting important things in JavaScript rather you can make plan how to code for greater accessibility. Also, it should be, so that users could find it using easy while accessing on tabs and mobile.
  5. Content: It is very important as it will define your service which matters to your customers as well as search spiders. Great content is having fair chances of getting to the top of the search engine (may differ from case to case). ‘Content is the King’ and it will remain the King for the next many decades. Do not copy the content from any other website rather you can use it as a reference to draft your own blog piece for better ranking.
  6. Keywords:When it comes to keywords, you need to very cautious. Use important keywords in H1, H2 and H3. Search for the keywords, those matter your business. Having keywords will give you the customer base as well as ranking on the search engine like Google for the particular keyword. Do research on the keywords prior writing a post on your blog. By using the keywords, you can reach to your target customers.
  7. Links: In order to gain the domain authority on search engines, you need to acquire good links. Link juice from high DA sites will help your site to get the ranking on the search engines. And, on the contrary, low-quality links to your site would harm its authority. Link building has been the most effective way to increase your ranking on search engines. For link building, you can choose – Guest Blogging, which still has relevance in getting genuine and high-quality links.
  8. Avoid Duplicates: Use canonical tag to define your content and URL. Do not have duplicate urls for the same content. You can define canonical tags carefully.
  9. Negative SEO: Check the performance of your website regularly and the links you have achieved. Low-quality links would harm your ranking; thus, need to take action to get unlisted from those sites. There are many tools available to analyse the quality of links, including Google Links Disavow tool. You can use this tool if you are confident enough that your site has many low-quality links.
  10. Local SEO: This is the most important aspect that you need to take very seriously. Use the NAC (Name, Address & Contact) on your website in order to get the advantage of local SEO. You can also pick specified domains like .in, .asia, etc., for your business to get better visibility for that reason. For better local search results, you need to consider submitting your website to local classifieds and Google Business; the latter one will verify your business for the listing. And, it is considered as the best way to list your business to get the advantage of local SEO.


Remember, you are developing your startup’s website for the customers not for the search engines. “Google will love your website if your customers love it.”